Qualifying Email Leads – closing sales
A big part of sales is qualifying — asking questions or evaluating THEM to make sure that they are capible of becoming your customer. Qualify early so you don’t waste time trying to close a prospect who can never close. That craigslist post is not likely to pass the mustard, obviously, don’t waste your time…
I get requests for services almost every day because of these sorts of listings on google:
One of my main criteria for qualifying an email lead is: How much did they write — how well did they describe their project. I get very short emails like these:
How much does it cost to make a music video
What are your rates?
It’s gotten to the point where I don’t even reply to emails this short. I don’t have the time to reply (Occasionally, the question is written in the subject line and the actual email is blank!) I know from experience that 99% or more of these requests are from people who are unable to become my customer and the remaining 1% are barely worth the trouble anyway.
Requests for services from short emails are not usually not worth the bytes they are written on.
I can’t close these leads, John.
No one can. It’s a joke. John,
look, just give me a hot lead.
Just give me two of the premium
leads. As a “test,” alright? As a
“test” and I promise you…
I can’t do it, Shel.
I’ll give you ten percent.
And what if you don’t close.
I will close.
What if you don’t close…?